As a new mum working and living in France, Selina found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this in to a business seemed an obvious next step. Soon enough, armed with a few leaflets, a van full of products and a gut full of ambition, Cheeky Rascals was born. Cheeky Rascals supplies mums and dads with brilliant nursery products from across the globe. The brand brings these products back to the UK for you to buy online, or on the high street, through its network of retailers.